As a significant visual identifier, three large crosses on the churches lawn were requested to be incorporated in the new branding. They are a connecting element for the simplistic icon bringing together all the characteristics the church has to offer. The congregation welcomes people without judgement, with Love, acceptance and grace. The new branding also carries a theme of diversty while welcoming everyone yet not too formal and not too casual. The identity stretches its brand vocabulary across the ministry icons, social posts, Website and printed materials.